Perth Glory is proud to announce renowned WA-based home-building company, La Vida Homes, as the club’s new principal partner.
Under the terms of the partnership, the La Vida Homes logo will feature on the front of the club’s A-League Men’s home and away shirts for the remainder of the current campaign and the next three A-League seasons.
The partnership also includes significant branding, advertising, signage and activation opportunities, in addition to the company’s logo featuring on the A-League Men’s training apparel for the next three seasons.
A pioneering, innovative and socially-conscious force in the home-building industry, La Vida Homes has recently expanded its operations across the border into South Australia, building upon its sustained growth and success in WA.
Glory CEO Anthony Radich is delighted that the club has partnered with a company which is not only proudly Western Australian, but owned and managed by long-standing and passionate Perth Glory supporters.
“This is a hugely exciting partnership for everyone involved,” he said, “and we are thrilled to welcome La Vida Homes to the Perth Glory family.
“This partnership aligns perfectly with our stated commitment to reconnecting with the local WA community on a number of levels.
“La Vida Homes is an extremely well-regarded building company that holds a deep affinity for the club and we look forward to working closely with them to develop this relationship and help grow our club together in the coming years.”
Those sentiments were echoed by Mark Di Masi, Founder and Managing Director of La Vida Homes.
“I couldn’t be prouder to announce that La Vida Homes will be a Principal Partner of Perth Glory Football Club for the next three years,” he said.
“My family and I are long-time fans of the club and as I’m sure any passionate football supporter would agree, being able to get behind your team like this is quite simply the stuff of soccer dreams.
“Taking my kids to soak up the game-day action are some of my fondest memories, so personally I’m looking forward to introducing the game to a new generation of fans too.
“We are an agile team at La Vida who aren’t afraid to do things differently, giving those around us a shake-up, much like Perth Glory.
“We’re all about helping West Australians make their mark on the world and that’s precisely why we’re here; to help this remarkable football club be the best they can be, both on and off the park.”
The La Vida Homes logo will feature on the front of the club’s shirts for the first time this Saturday afternoon when the Men’s team take on Western Sydney Wanderers at HBF Park.
About La Vida Homes
It all started when Mark Di Masi, quite rightly, decided that the building industry had been the same for way too long (and not in a good way).
He’d overseen the construction of 20,000 homes over his illustrious career and recognising it was time to do away with the building industry blueprint and create something remarkable, La Vida Homes was born.
La Vida stands for change, fun, transparency and story-worthy experiences.
We’re here to break the mould of an outdated industry and not just talk about our values, but actually live them out.
Since our inception, La Vida Homes has attracted the very best of WA’s building industry.
Each team member – industry master or bright young spark – is as passionate about our mark-makers as the next.
Together, we’re shaking up the industry with customisable homes, guaranteed 12-month build times, frequent communications and a building experience like no other.
Having recently expanded into South Australia, their industry shake-up is just beginning.
#ONEGlory
