Glory partners with WA Government to showcase Perth during AFC Champions League
Perth Glory is delighted to confirm the Western Australian Government as its principal partner for the 2020 AFC Champions League campaign.
The club will make its long-awaited debut in Asia’s premier football competition wearing a brand new kit featuring the logo ‘Perth’ on the front of the shirt.
Glory will also work with the state government to create business and promotional opportunities that showcase Perth as a destination for tourism, international education and trade.
Glory Chief Executive Officer Tony Pignata believes that the partnership with the state government is a very exciting one and a natural fit for both organisations.
“We are extremely proud to be flying the flag for Perth and Western Australia in the AFC Champions League,” he said.
“More than 50 million people across Asia were exposed to A-League clubs in the AFC Champions League last year.
“The agreement provides a fantastic opportunity to simultaneously promote the Perth Glory brand and Perth as a world-class location for tourism, international education and business.
“As a club, we are excited at the prospect of working closely with the state to raise Perth’s profile within a key market on and off the field in the coming months.”
Those sentiments were echoed by WA State Premier Mark McGowan.
“Sponsoring Perth Glory in the Asian Champions League is a real coup for Brand Perth, showcasing our beautiful State to a digital reach of more than 586 million people in Asia,” he said.
“Perth Glory’s first ever appearance in the lucrative Champions League tournament comes at the perfect time for our State.
“This deal ensures we can leverage Perth Glory’s success in our key Asian markets, allowing Perth to beamed into the lounge rooms of tens of millions of people.
“The return on investment in tourism and international education alone will be significant and on top of that, there’s the trade and investment benefits that come out of this sort of profile.
“The sponsorship also feeds in strongly to our international education strategy ‘live, learn and launch’ which positions Western Australia and Perth in particular, as a world class international education city and helps the city open its doors to increasing numbers of students, especially from Asia.
“This competition will put Perth and Western Australia on the map for a whole new Asian audience and allow us to showcase the State as a secure and attractive place to invest and visit, supporting our WA economy and leading to more local jobs.”
Glory’s AFC Champions League campaign is set to get underway on Tuesday 18 February 2020 with an away trip to FC Tokyo.
The club’s other opponents in Group F are Ulsan Hyundai from Korea Republic and Shanghai Shenhua of China.