Glory better off with Nicheliving


Perth Glory Football Club is excited to announce Nicheliving, one of Western Australia’s most established and trusted property developers as a new premier club partner for the remainder of the Hyundai A-League 2016/17 Season.

A proud Western Australian company with a property portfolio worth in excess of $500 million, Nicheliving is a multifaceted and diverse property group that specialises in the area of affordable housing with a vision of providing easier access to the Australian Dream. As Nicheliving is a builder and a land developer, the organisation takes great pride in its unique points of difference and claim of not being able to be beaten on price in any of its locations.

The Nicheliving brand will adorn the sleeve of the Hyundai A-League team’s playing and training apparel as well as being displayed prominently across key signage (LED pitch and grandstand), media and digital assets.

Ronnie Elhaj, Co-founder & Director of Nicheliving was delighted to sign up for Glory.

 “We’re very pleased to join the Perth Glory team on a number of levels. The Perth Glory brand and the sport of football is on an exciting growth trajectory and clearly speaks to our key target demographic” he said.

“It also provides us the ability to communicate the Nicheliving brand and key messages, like the $15,000 new homebuyers grant in very strong and creative ways and to a very passionate audience. We also really like that we get to deal with such passionate and enthusiastic people, the Perth Glory staff, sponsors, members and fans” he added.

Perth Glory Chief Operations Officer, Anthony Radich echoed Mr Elhaj’s sentiments.

“It’s great to have a brand of Nicheliving’s repute join us. We sincerely thank them and welcome them to the Perth Glory family. Nicheliving is a very successful and progressive Western Australian company. It’s a great fit for us as we share so much in common – particularly our strong focus on young families and the big vision and growth aspirations we have for our respective brands”

The new partnership will formally take effect this weekend when Perth Glory hosts Melbourne Victory at nib stadium this Saturday in what is expected to be the club’s biggest game of the season with a record season crowd.

Kick off 5pm.