Perth Glory have partnered with Australia’s leading haircare brand, DE LORENZO, whose logo will adorn the back of the club’s Westfield W-League shirts for the next two seasons.
Founded by influential hairdressing identities Vincent and Anton de Lorenzo in 1987, the family-owned business has pioneered a natural approach to haircare, using Certified Organic ingredients that are sustainably farmed and wild-harvested wherever possible.
Its range includes shampoos and conditioners, along with styling, scalp therapy and specialised treatment products, all of which are used in leading salons across Perth and the rest of the country.
DE LORENZO proudly supports the Australian economy by developing and manufacturing all of its products locally and Perth Glory CEO Tony Pignata feels that the brand is an excellent fit with the club.
“Like Perth Glory, DE LORENZO has a proud history, a strong local identity and a real passion for what they do,” he said.
“It is an innovative, forward-thinking brand that we are very excited about working closely with during the next two Westfield W-League Seasons.”
Those sentiments were echoed by DE LORENZO Directors, Chris and Anthony de Lorenzo.
“We are delighted to be linking up with Glory at what is a very exciting time for both organisations, the W-League and women’s football in general,” they said.
“Glory’s W-League team already has a strong reputation and boasts some of the best players in the competition and we look forward to being a part of its further development over the next two years.”
In addition to its prominent position on the back of the W-League playing shirt, the front of the W-League polo shirt will also be DE LORENZO branded and the company’s signage will feature on the big screen during both W-League and Hyundai A-League games.
Glory’s first home game of the 2018/19 W-League season is on Saturday 17 November against Western Sydney Wanderers and you can grab your bargain membership HERE.
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